President's Tip of the Week

Focusing Your Speech
(9/2/08)

Olivia Mitchell and Tony Burns write about the importance of focusing your speech:
"The brutal truth is this:
"Your audience is likely to remember only one thing from your presentation
"Don't leave what they remember up to chance. You decide what the one thing will be.
"Craft this into a Key Message
"The one thing should be crafted into a clear and memorable Key Message . It should be easy for you to say and easy for your audience to grasp and remember.

"So don't brainstorm. Work out your Key Message - and then develop the rest of your presentation to support that Key Message. Preparing your presentation in this way, will save you time and effort and you'll deliver a message your audience will remember."

To read the entire article, click here.
To read the article about creating a Key Message, click here.